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24 October 2016

NBA Hall of Famer Shaquille O'Neal Acquires Historic Atlanta Franchise for an Undisclosed Amount

NBA Hall of Famer Shaquille O'Neal has gone from player to owner with his recent purchase of an iconic franchise in Atlanta.

Krispy Kreme announced Monday that Shaq bought the historic Krispy Kreme shop on Ponce de Leon Avenue, which opened more than 60 years ago. Neither Krispy Kreme nor Shaq disclosed how much was paid for the store.

O’Neal has publicly displayed his affection for the brand – especially Krispy Kreme’s Original Glazed doughnut – in media and on social media.

"Krispy Kreme prides itself on spreading joy and supporting local communities, and that’s a cause that I am thrilled to be a part of,” Shaq said. “Our goal is to help people find their happy place, and what better way than with a box of delicious Krispy Kreme doughnuts.”

To celebrate O’Neal joining the Krispy Kreme Doughnuts family, the brand today announced a “Shaq-or-Treat” social media promotion for Halloween – one of O’Neal’s favorite days. Krispy Kreme fans who tag their Halloween social media posts with #ShaqOrTreat between 28 October and 31 October will be eligible to win Shaq-autographed prizes or Krispy Kreme surprises.