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27 May 2015

University of West Georgia Grad Authors New Book Equating Modern Advertising to Propaganda

“Most people can’t recognize the techniques of propaganda and don’t think they are influenced by it,” psychologist Jeff Koob says.

Koob, a graduate of the University of West Georgia, hopes to lift the veil on propaganda with his new book, Ad Nauseam: How Advertising and Public Relations Changed Everything, which discusses the propaganda-driven society of today, its potential downfalls, the evils of social engineering and the solutions he sees.

Koob uses a “psycho-linguistic” approach to examine society and the presence of propaganda today. He begins by looking at the history of propaganda and advertising in an attempt to answer the question: “How did we get here?” He then examines what he refers to as “psycho-technologies” in order to see the extent of their influence on the shaping of modern life.

Throughout Ad Nauseam readers will learn about the various ways in which advertising and propaganda has shaped society, both culturally and socially. Koob hopes his book will help readers realize propaganda’s grasp over their lives so they can break free from it.

Jeff Koob earned his bachelor’s degree in English at The Citadel, served for four years in the U.S. Army and then earned a master’s degree in psychology at the University of West Georgia. He worked as a public sector psychologist for over 30 years. He served in Jamaica as a Peace Corps volunteer and served as a Red Cross Disaster Mental Health Volunteer at Ground Zero in New York City following the attack on the World Trade Center. He lives with his wife in Columbia, South Carolina.