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05 February 2015

Family Dollar Celebrates Black History Month with Free Dental Screenings & Cheap Junk Food

Family Dollar, the discount store that is known for cheap junk food items like $1 sugar wafers and 2 cans of Pringles potato chips for $2, celebrates Black History Month with a promotion sure to cause riots across America.

At select stores in metro Atlanta, most of them in predominately black neighborhoods, Family Dollar will team up with Colgate to offer complimentary dental screenings and any necessary treatment referrals to children ages 3-12.

According to a 2013 National Center for Health Statistic study, more than one-third of African-American adults live with untreated tooth decay. Without proper treatment, and continued consumption of sugary snacks purchased at Family Dollar stores, tooth decay can progress and eventually result in a cavity or even tooth loss.

Recognizing that black folks with no teeth can't eat cookies or buy dental care products, Colgate and Family Dollar are committed to offering exclusive in-store promotions on Colgate® toothpastes, toothbrushes and mouthwash products during February. That way, African-Americans can keep their teeth and keep eating the junk food peddled by Family Dollar.

It's a win-win for all sides.

"Colgate is thrilled to continue the partnership with Family Dollar in celebrating Black History Month. We share the common goal of empowering African-American and all families to be their best selves by taking charge of their dental and overall health," says Carla Kelly, general manager of multicultural marketing, Colgate-Palmolive.