
Positioned at Mansell Crossing at the northwest corner of North Point Parkway and Mansell Road, the REI store in Alpharetta will be more than 24,000 square feet. The top brands of outdoor gear and apparel for camping, climbing, cycling, fitness, hiking, paddling and travel will all be offered at this new location.
"Through our wide range of quality products, knowledgeable employees and motivating outdoor programs, we take great pride in partnering with outdoor enthusiasts of all abilities and interests to help them play in nature," said Greg Medlyn, REI's divisional vice president of Retail. "This new location give us the unique opportunity to connect our offerings to more customers and members in the greater Atlanta area."
With 5.1 million active members, REI is the nation's largest consumer cooperative.
Anyone may shop with REI, but members pay a one-time $20 fee to receive a share in the company's profits through an annual member refund. REI membership also includes special promotions, and discounts on REI Adventures trips and REI Outdoor School classes.
The Alpharetta store joins four Atlanta-area REI locations in outfitting 139,000 members for their outdoor adventures. The retailer opened its original Atlanta store on Northeast Expressway in 1990.