
Founded in 1977 by Buffalo, New York Mayor Stan Makowski, National Chicken Wing Day is now in its 37th year, and Hooters is celebrating it in a big way.
“We encourage all eaters – young and old, amateur and professional – to dine with Hooters on National Chicken Wing Day and help us accomplish our ultimate wing-eating challenge to America of two million wings collectively in one day,” said Andrew Pudduck, vice president of marketing, Hooters of America. “Come to Hooters and prove to us you’re a champ, not a chicken!”
Hooters is offering a $12.99 all-you-can-eat wing deal on Tuesday, 29 July, at participating locations throughout the country.
Last year, America took down more than 1.5 million Hooters chicken wings during the zany wing holiday.
Hooters will provide novelty wing-tally stickers to guests who accept the challenge on National Chicken Wing Day. Wing aficionados can also share their personal wing counts digitally by posting photos on Twitter and Instagram with the hashtag #StepIntoAwesome. The best Hooters National Chicken Wing Day moments will be featured on www.stepintoawesome.com. There will also be an official wing tally updated every hour on the Hooters Facebook page.