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07 April 2014

Johnsonville Brats Bringing Its 65-foot Big Taste Grill to Atlanta's Sweetwater 420 Fest

Johnsonville Brats brings its 65-foot Johnsonville Big Taste Grill to Atlanta, 18 - 20 April, for the annual Sweetwater 420 fest.

(The Johnsonville Brats Big Taste Grill includes Atlanta on its 2014 tour. Photo courtesy Johnsonville Brats.)
The Big Taste Grill's Atlanta stop is part of a nationwide tour, bringing fresh grilled Johnsonville Brats to nearly every region in the continental United States.

The Johnsonville Big Taste Grill is not your average backyard barbecue. Weighing more than 53,000 pounds and measuring 65 feet long, this giant grill can keep 12 grillmasters busy cooking more than 750 brats at a time. A semi-truck pulls the grill cross-country and the whole system is self-sufficient with hot and cold running water, electricity, sound system, a prep station, and a refrigeration unit.

Johnsonville welcomes Tucker May as the Big Taste Grill's new tour manager and Grillmaster. Among other duties, Tucker, will keep a brat counter as he eats his way across the US, assisting charities with fundraising at each event.

To date, the Big Taste Grill program has raised more than $3.5 million for a variety of charities nationwide, many of them local community organizations. In 2013 alone, the Johnsonville Big Taste Grill raised more than $130,000 for different organizations nationwide and served 121,325 brats during its 9-month tour.

"For Johnsonville, The Big Taste Grill tour is an annual tradition that combines our love of grilling with our passion for local activism," said Ron Schroder, senior brand manager. "The tour not only brings Johnsonville sausage to grilling enthusiasts around the country, it also helps them support the charities that matter in their communities."

The Sweetwater 420 fest is a three day festival featuring live music, arts and more. The festival, now in its tenth year, is calling Centennial Olympic Park home for the first time. Three day passes are available for just $18.