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10 April 2014

Atlanta Loses Its Title as "America's Most Frugal City" to Orlando

Atlanta held the title of "America's Most Frugal City" for four consecutive years. But Atlanta's reign is over, according to Coupons.com. Orlando is now the most frugal city in the United States.

Coupons.com ranked greater metro areas (with a population of 1,500,000 or more) based on each area's total issued coupon savings (including coupons printed or saved to a store loyalty or rewards program) on Coupons.com and the Coupons.com network in 2013 relative to its population size. With an index of 222, Orlando residents are more than 2 times more likely to print coupons or save them to a store loyalty or rewards program than the average American city dweller.

Atlanta dropped from #1 to #6 in this year's rankings.

Washington D.C. jumped into the top ten, advancing eight spots to number three and pushing Atlanta out of the top five. Raleigh made the biggest jump overall, moving to the number 10 spot, from number 36 in 2012. Indianapolis was the second biggest gainer, moving up 16 spots to land at number 11.

The 25 top Most Frugal Cities are Orlando (#1), Tampa (#2), Washington D.C. (#3), Nashville (#4), Charlotte (#5), Atlanta (#6), Cleveland (#7), Kansas City (#8), Denver (#9), Raleigh (#10), Indianapolis (#11), St. Louis (#12), Columbus (#13), San Francisco (#14), Philadelphia (#15), Virginia Beach (#16), Phoenix (#17), Cincinnati (#18), Dallas (#19), Boston (#20), Minneapolis (#21), Milwaukee (#22), Chicago (#23), Pittsburgh (#24), and Providence (#25).

"315 billion coupons were issued in the U.S. in 2013, giving consumers more than $510 billion in potential savings," said Jeanette Pavini, Coupons.com household savings expert. "While consumers clamor for savings across the entire country, the Midwest and Southeast dominate the most frugal U.S. cities list, owning more than half of the top 25 slots."

Coupons.com operates an online platform that offers digital printable coupons, digital paperless coupons, coupon codes, card linked offers, and other promotions. Their clients include hundreds of consumer packaged goods companies (including Clorox, General Mills, Johnson & Johnson, Kellogg's, Kimberly-Clark, and Kraft Foods) and their brands, top retailers (such as A&P, CVS, Duane Reade, H-E-B, Kmart, Kroger, Safeway and Walgreens) and leading restaurant, toy and entertainment companies.-