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02 January 2014

Atlanta Resident Eric Haviv Named a Finalist in Doritos Crash the Super Bowl Ad Contest

Selected from thousands of submissions representing 30 countries around the world, Doritos announced today that Atlanta resident Eric Haviv is one of five finalists for the Doritos "Crash the Super Bowl" contest who are vying for a $1 million (U.S.) grand prize.

Haviv's ad, "Breakroom Ostrich", can be viewed below:



"Breakroom Ostrich"

Fans are invited to vote for the best ad on www.doritos.com from January 4 through January 29.

Ultimately, two ads will air in front of a global television audience during Super Bowl XLVIII — one selected by the world's votes and one by the Doritos brand team. The two lucky winners will have the opportunity to work with Marvel Studios on the set of "Marvel's The Avengers: Age of Ultron," and for the first time in Doritos Crash the Super Bowl history, the creator of the ad that receives the most fan votes will win a guaranteed $1 million in prize money.

A qualified panel of judges, including executives from the Doritos brand, advertising professionals and the legendary Stan Lee of Pow! Entertainment -- chairman emeritus of Marvel Comics and co-creator of such Super Heroes as Iron Man™, Spider-Man™ and others -- selected the five finalist ads.

"As someone who has brought comic book characters to life for an entire career, I know what it takes to tell a great story," Stan Lee said. "In just 30 seconds, these five finalists tell incredible stories -- each with their own style -- and have left me truly blown away."

By being selected as a finalist, Eric Haviv won an invitation to East Rutherford, N.J., to attend Super Bowl XLVIII and watch the game from a private luxury suite, where he and the other finalists will tune in to learn which two finalist spots will air. The creators of both winning ads will receive the opportunity to work on the set of "Marvel's The Avengers: Age of Ultron" and the ad with the highest total number of votes will win its creator the $1 million grand prize. The runner-up will receive $50,000 (U.S.). The three finalists whose commercials don't air during the broadcast will each win $25,000 (U.S.). The Super Bowl XLVIII broadcast is set for Sunday, Feb. 2, 2014, on FOX.