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05 November 2013

After 65 Years of Lighting Real Trees, Macy's Announces 66th Great Tree Will Be Artificial

Tuesday, Macy's announced that after 65 years of lighting real trees, the 66th Great Tree will be artificial.

From the Macy's press release:

The lighting of Atlanta’s most beloved and recognized Christmas tree will take place at Macy’s at Lenox Square Mall from 6 p.m. to 7 p.m. on Thanksgiving night, Thursday, November 28, 2013. A pre-show concert featuring behind the scenes interviews and exciting performances by the evening’s entertainers will begin at 5:15 p.m. The celebration will be capped off with a fantastic fireworks finale set to holiday music – a moving and memorable way to kick off the holiday season! The Great Tree will be on display from Thursday, Nov. 28 through Jan. 1, 2014.

A new tradition will begin this year as Macy’s lights a more ecologically friendly reusable tree manufactured by Atlanta-based Christmas Lights, Etc. This year’s tree stands 56 feet tall and is adorned with 45,000 white and multi-color sparkling LED twinkle lights. More than 8 miles of light strings will be draped around the tree. The giant star atop the Great Tree will shine more than 56 feet above onlookers. Additionally, the show will have a new format as the Great Tree will be relocated to the North Macy’s parking lot providing a more intimate experience for the audience and Macy’s customers.

“For more than six decades, generations of families have shared in the beloved tradition of the Great Tree Lighting on Thanksgiving night,” said Michael Krauter, Macy’s president and regional director of stores. “The holidays are a special time for families and it is a privilege to contribute to the magic of the season. This year, Macy’s is excited to bring a new element to this annual holiday festivity as we celebrate with a reusable tree. Macy’s made the decision to adopt for our display a locally made tree that can return year-after-year. This is consistent with our company's commitment to sustainable business practices, which also include using less energy and less paper, recycling more, and using more paper products made from recycled and certified pulp.”

Country singer and songwriter Brett Eldredge takes the stage to partake in this cherished holiday event, Megan Hilty from NBC’s Smash and the current comedy Sean Saves the World, and The Voice season four finalist Judith Hill will be among those performing at the 66th annual lighting of the Great Tree at Macy's.

More than 100,000 people are expected to attend this year’s Lighting of the Macy’s Great Tree at Lenox Square Mall, and more than 500,000 more will watch the broadcast on WSB-TV at 6:00 p.m., which will be hosted by WSB Channel 2 Action News anchor Jovita Moore and Channel 2 Meteorologist David Chandley. Limited parking will be available, however using MARTA is encouraged.