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26 August 2013

M&Ms Invites #NASCAR Fans to Drive Two Laps Around Atlanta Motor Speedway's Storied Race Track

Attention race fans, M&M'S has the cure for the Monday, post-race blues: driving around a NASCAR track! As the "Official Chocolate of NASCAR" and sponsor of the popular No. 18 M&M'S® Toyota, M&M'S Brand in September is giving NASCAR fans the ultimate driving experience – and chance to race the same track as the pros – at the famous Atlanta Motor Speedway (AMS) during an exclusive event dubbed the M&M'S 500.

On Monday, September 2, M&M'S will invite fans to drive their own vehicle two full laps around the storied mile and a half track in an effort to show how M&M'S candies help make Mondays "Better With M." Following their rides, fans can have their vehicles photographed at the track.

"We're taking our fans' love of NASCAR and M&M'S to the next level with the M&M'S 500," said Roy Benin, Chief Consumer Officer at Mars Chocolate North America. "In addition to the race day plus-ups we've been rewarding our fans with this season, we're excited to give them the ultimate chance to sit behind the wheel on a track they know and love."

The event will start at 8:00 AM. Any and all car and truck types are welcome to participate, and fans can sign up at The event is limited to the first 500 registrations and drivers must present a valid driver's license to participate.