("Seinfeld" attorney Jackie Chiles announces his plans to sue the bears at a press conference. PRNewsFoto/Jim Beam)As passionate honey lovers and bee advocates, Jim Beam Honey has hired legendary "Seinfeld" attorney, Jackie Chiles, to "sue" honey's other biggest fan – the bears. That's right – it's time for bears to cease and desist from their rampant honey theft.
Video of Chiles' initial consultation with Jim Beam Honey can be seen below:
Jackie Chiles is Back & Saving Bees
"Bears are egregious, devious, and just plain mischievous!" says Chiles, who has not represented a case since his "Seinfeld" days. "I'm here to go on the record – with Jim Beam Honey as my witness – to ensure that sweet, mouth-watering justice is served!"
This frivolous fight – a legal first – is something everyone can join. Fans 21 years and over can follow Jackie Chiles in his quest to sue the furry foes by using the #suethebears hashtag on Twitter. While Jackie fights the bears, Jim Beam Honey is focused on saving the bees. For every Tweet using the #suethebears hashtag on Twitter, Jim Beam Honey will donate $100 to the Pollinator Partnership (up to $25,000).
"We're excited to raise a glass of our new Jim Beam Honey and to raise awareness for the bees' plight," said Halley Kehoe, Senior Brand Manager, Jim Beam. "We know that bears love honey, and based on the excitement we've seen around our new product, it's clear that Jim Beam drinkers love it too."
While Chiles handles those troublesome bears, there's another very real, mysterious and serious issue plaguing honey bees called "Colony Collapse Disorder." This winter marked among the highest death rate of bees ever documented and without bees to propel the pollination process, U.S. agriculture may face some serious threats. In fact, about one third of bees in beehives across America were reported missing or dead over the 2012/2013 winter season, according to a recent survey of commercial beekeepers.
To support honey bees, Jim Beam Honey is funding research toward Colony Collapse Disorder through a donation to the Pollinator Partnership, the world's largest nonprofit organization dedicated exclusively to the protection of pollinators.