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14 May 2013

Purina to Provide Fulton County Animal Shelter with a $30,000 Makeover

Purina Cat Chow is celebrating its 50th anniversary this year.

To mark its anniversary, Purina Cat Chow announced today the launch of the Purina Cat Chow "50 Years. 50 Shelters." program that will support 50 cat-focused shelters nationwide – one in every state – and donate up to $200,000 in product and monetary donations to acknowledge these shelters' dedication to the cats they serve and help facilitate the start of more cat-owner relationships.

"We believe that someone should always be there for cat owners, cat supporters and the cats that impact all of our lives," said Vincent Biroscak, Purina Cat Chow brand director. "Many cat owners will attest that they didn't choose their cat – their cat chose them – and a countless number of those cats found their forever homes after a shelter stay. In celebration of our 50 years of supporting cats and cat owners, Purina Cat Chow is saying thank you to the shelters that are there for cats when they need it most."

"We believe that someone should always be there for cat owners, cat supporters and the cats that impact all of our lives," said Vincent Biroscak, Purina Cat Chow brand director. "Many cat owners will attest that they didn't choose their cat – their cat chose them – and a countless number of those cats found their forever homes after a shelter stay. In celebration of our 50 years of supporting cats and cat owners, Purina Cat Chow is saying thank you to the shelters that are there for cats when they need it most."

Purina Cat Chow will conduct four shelter facility makeovers valued at nearly $100,000 as part of its "50 Years, 50 Shelters." program. Three shelters, SpokAnimal C.A.R.E. in Spokane, Wa., Fulton County Animal Services in Atlanta, and Western Pennsylvania Humane Society in Pittsburgh, Pa., will receive makeovers valued at $30,000 each that will include custom changes and upgrades to improve their cat-care facilities. The Open Door Animal Sanctuary in House Springs, Mo., will receive a $10,000 makeover that will include cosmetic improvements such as painting and new furniture.

Cat people across the country can participate in the Purina Cat Chow "50 Years. 50 Shelters." program and help their state's local shelter earn an additional $1,000 just by casting a vote. For every vote cast on www.catchow.com/50shelters for a specific shelter from May 13 to June 14, 2013, Purina Cat Chow will donate $1, up to $1,000 per shelter, to be provided via a cash donation. By voting, cat people can help raise a total of $50,000 for the 50 participating shelters. The donations will allow the shelters to purchase necessary items and supplies to help better serve their adoptable cats.

All 50 participating shelters will also receive a Purina Cat Chow "50 Years. 50 Shelters." Care Package valued at $1,000 each that will include Purina® Cat Chow® brand cat food, Purina® Tidy Cats® brand cat litter and general cat care items for participating in the program.