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18 March 2013

RNC Chair Commits $10 Million Towards Minority Outreach & Georgia Needs to Get Some of That Money

About a month ago, longtime Georgia Republican Wallace Coopwood said to Republican National Committee (RNC) Chairman Reince Priebus, "Talk is cheap. And the RNC needs to back up their talk with some cold hard cash."

Coopwood's comments came during a discussion between Priebus and about two dozen black Georgia Republicans on how the GOP might expand the Party into the black community. The consensus among these Republican activists was clear:

The GOP has the right message. We just do a piss-poor job communicating it to the voters.

Republican policies promoting low taxes, educational choice, entrepreneurship and small business ownership are far better for blacks than reliance on government programs that punish people for working.

The Republican Party must get into the black community and sell that message. We have to be in Clayton County, highlighting the Democrat leadership that's nearly decimated that county and offering an alternative to the status quo. We have to be in DeKalb County, with a black population of 54.3%, where the Republican-sponsored charter schools amendment passed with more than sixty percent of the vote. We have to be on the campuses of Morehouse and Spelman, engaging the next generation of American leaders.

As with everything else, all this outreach will take some money to implement properly.

Yesterday, St. Patrick's Day, Priebus appeared like a leprechaun with a pot of gold, and laid $10 million on the table for GOP minority outreach.

Priebus on CBS’s “Face the Nation” previewed the effort which he said would send hundreds of RNC employees into ethnic communities across the nation.

We’re going to be announcing a $10 million initiative just this year and it will include hundreds of people, paid across the country, from coast-to-coast, in Hispanic and African-American, Asian communities, talking about our party, talking about our brand, talking about what we believe in,” said Priebus.

Priebus said the workers would be “part of the community on an ongoing basis, paid for by the Republican National Committee to make the case for our party and our candidates.”

Mali, Meghashyam (17 March 2013). RNC launching $10M push for minority voters. The Hill. Retrieved on 18 March 2013.

This proposal by Priebus sounds good. $10 million towards growing our party in minority communities is a positive move, and Georgia must be at the table, lobbying for a piece of the pie.

If $10 million dollars is to be spent on Republican minority outreach, Georgia should get $750,000 worth of paid staff and other resources dedicated towards this purpose. That's what I'd like to see, and that's what I'm advocating. The Republican National Committee needs to make a significant investment towards minority outreach in the great state of Georgia; and making that happen has to be a top priority for the Georgia GOP.