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12 September 2008

Wal Mart Launching Voter Registration Campaign On In-Store Network

The next time you walk into a Wal-Mart store, you may hear a public service announcement telling you to register and vote in the upcoming presidential election.

Why?

Because Wal-Mart is launching a voter registration campaign with public service announcements (PSAs) on its in-store television network later this month in advance of the November General Election.

The campaign will include two, 15-second PSAs that will encourage viewers to register to vote and cast their ballots in the upcoming election. The PSAs will run in stores through Election Day. Wal-Mart will also launch a voter registration portal on its corporate website beginning today, www.walmartstores.com/vote, and feature posters with voter registration information at nearly 600 Sam's Club locations across the nation.

"Pollsters have found that our core shoppers, Walmart women, are an influential demographic in the upcoming presidential election," said Leslie Dach, Wal-Mart's executive vice president of corporate affairs and government relations. "Our voter registration campaign is designed to encourage millions of customers and associates to register and cast their vote."

There's no word if the Wal-Mart PSAs will include warnings that a Democratic win in November will result in a more unionized workplace.